services

Planning & Insight

We only ever work from a position of insight. Our planners set out to understand your business and the business issues at hand. By getting under the skin of your customers they can map the customer journey, ensuring you get up-close and personal at every opportunity, creating relationships that sell more and last.

For belt and braces strategic review we recommend Deeks Consultancy who not only specialise in developing marketing strategies that measurably add value but offer an independent review of your business, looking at all aspects from your communications and positioning through to business structure ensuring that your strategies are constantly moving your business forward.

Advertising

It’s about how good the idea is. Is it relevant? Is it original? Is it campaignable across any media platform? Does it cut through the mass of other media messages? Does it hit the audience at every opportunity? For advertising to be successful, the answer must be “YES!” Our work is also uncomplicated (another reason why it works). Just check out our Portfolio to see what we mean.

Branding

Cuba has created and implemented original branding for brands that communicate both locally and internationally. We take the approach that a good brand should be uncomplicated. Defining its very essence with clarity. We develop strong brand identities that are consistent across all platforms, by developing detailed but easy to use brand guidelines. See our Portfolio and in particular ANA, The Biography Channel, The History Channel and Wedge.

Direct

The father of advertising David Ogilvy would make new employees work in direct response advertising for at least a year to learn sales techniques that worked. We’re proud to say that Phill our Creative Director served more than his year in Ogilvy’s DM department and loved every minute of it. Cuba’s experience in this art, be it B2B, B2C, acquisition, retention, CRM programmes is exemplary. It’s in our blood.

Digital

We offer a full compliment of digital marketing services whether you require campaign based digital planning or ongoing activity. Be it pay-per-click, paid for advertising, social networking, virals, microsites and branded content, our experienced team have the wherewithal to make your digital marketing one of the most powerful tools in your armoury.

Film

Cuba has its own in-house TV and viral production company called Habana. With a full team of producers, directors and editors and a showreel as long as your arm, this level of experience on tap proves a vital asset when forming the shape of a campaign as well as delivering it efficiently and cost effectively.